From Micah Baldwin’s post Kill All Designers… this is a eye-catching headline that doesn’t do justice to the thesis of the article. Micah’s a smart guy I met at Startup Weekend DC a little over a year ago.
I pulled this quote out because I think the main lesson applies to all businesses, not just designers. Innovation is driving down the cost of products we create, and we can’t simply lower our prices to compete.
So, we must make sure the consumer knows why he/she the extra value we provide… at a price premium. That means repositioning a unique differentiator that wasn’t particularly important in a way that the customer finds irresistable.
This may be difficult to do… but, if it were easy, we’d all be doing it.
8 months ago